The Ultimate Guide to Sustainable Fashion Brands
Consumers, who are concerned about changing environmental practices to reduce their carbon footprint, are more drawn towards the products of fashion brands who prioritise sustainability, such as producing organically and paying workers more. As sustainability becomes more desirable in fashion, production processes that cause environmentally friendly products can be developed.
Choose a brand that uses regenerative cotton, recycled materials and hemp for its fabric products End-of-lifeConsider end-of-life waste. Are the products durably designed, meaning they won’t need to be replaced soon or are they largely portable? Is it easy to recycle them at the end of their life?Can the material be composted? Are there chemicals or fillers in production that would make disposal harder than average – such as dyes, plastics, metals or glues? Is the leather vegetable-tanned using a chromium-free process? Are the accessories – such as zippers, buttons and elastic band – easy to disassemble and replace? Does the brand offer repair and maintenance services?
Ethical Fashion Labels
Alongside sustainability becoming a standard of living part to part is the fact that more fashion brand names are now advertising themselves as eco-friendly brands. This is good news for consumers who want to be aware of ethical fashion brands (and who was against knowing about others’ ethical considerations, really?), since they are now able to spot them in abundance. Ethical fashion brands value the environment and people more than material wealth; by using recycled fabrics, making clothes locally, donating a percentage of profits to charitable causes, encouraging people to buy fewer clothes, wear their existing clothes longer and thus produce less waste, and by increasing the life of every garment produced. Human rights are also part of the calculation – companies have to be certified GOTS or Fairtrade, and cotton from countries with high levels of worker exploitation is avoided. Retailers offer some products sourced from secondhand goods – not because they are cheap, but because, the various companies argue, it helps customers save money, and can mean less consumption.
Ethical Fashion Influencers
A sustainable fashion brand, meanwhile, is one that makes clothing derived from eco- and ethically friendly practices across all aspects of its business, including the generation of materials with low waste and minimal impact on the environment, via a print-on-demand service that affords layers control of the logistical supply chain without becoming a manufacturer. Finally, these brands also typically offer their workers – those who make their clothes – fair wages and decent working conditions. In Southern California, the Instagram creator Yolanda Espericueta produces snappy how-to videos showing followers how to upcycle garments. Meanwhile, her ethical deadstock fabric line, Rouletta clothing, is promoted through influencer marketing. Aditi Mayer is another fashion activist who promotes sustainable style and discusses everything from colonialism and representation, to collaborating with home goods brand West Elm to show that fashion can look good without harming the planet.
Eco-Friendly Fashion Labels
Fashion is one of the world’s most polluting industries, but doesn’t have to be: sustainable fashion brands can be created from recycled materials, using processes that greatly reduce carbon emissions during production, and paying workers a fair wage. The first step toward sustainable procurement is to seek out suppliers that facilitate your goals – in this example, organic cotton/recycled plastic/vegetable inks are green materials and local vendors offer the advantage of reduced CO2 emissions thanks to minimised transport distances, for example. Afterwards, design clothing ranges within your brand’s aesthetic and meaning. For example: with sportswear or team-jerseys made from recycled feedstock and certified to the Global Recycled Standard – which certifies that a product has been made according to environmental and ethical criteria.
Eco-Friendly Fashion Bloggers
I’m confident to say sustainable fashion is becoming more popular these days. My claim is support by the fact that plenty of consumers nowadays tirelessly seeking for the brand products offer eco-materials and ecofriendly packaging materials.
Some factories may use eco-friendly materials (e.g. cloth) to produce the final products and some factories specifically use ecofriendly packaging materials to cover the final products, and others even use the renewable energy or plastic-free solutions. Some brands are also considering their fashion footprint through recycling products made from old pieces, or re-using or upcycling old garments for re-use or recycling. Eileen Fisher has a take-back programme for garment return so the company can upcycle the used clothes. Other brands substituted eco-friendly fabrics, such as hemp and linen, for environmentally damaging cotton and polyester (now ’fast fashion’ materials), and recycled plastics for fossil-derived synthetics collected from land and ocean waste streams. Many of the brands also aimed to increase the quality of working conditions and pay employees a living wage.
Eco-Friendly Fashion Influencers
Not only are influential socially responsible consumers a great avenue for spreading your brand’s message (‘Buy our T-shirt to save the rhino!), but they are also a crucial aid in helping to raise end-consumer awareness of the consequences of your product choices. influencers can reach customers whom traditional marketing teams cannot. The ethically minded Brett Staniland spreads consciousness about his minimalist personal style and encourages and empowers others to consume consciously. His everyday thrift hauls, as well as OOTDs, thrift hauls and eBay finds keep his fans engaged and entertained on a day-to-day basis. Izzy’s mission is to normalise the idea of sustainable fashion for the plus-sized fashionista and to dispel certain myths while highlighting the best responsible brands. She’s relentless in breaking down the taboo of rewearing garments while demonstrating that sustainable fashion can be as stylish and versatile as quick-hit fast fashion without compromising style or sustainability – she’s a true inspiration!